LinkedIn Ads That Generate Quality B2B Leads
At Infometrix Technologies, we specialize in LinkedIn Ads Services for B2B brands that want more than just clicks they want qualified leads, meaningful conversations, and measurable ROI.
📊 Campaign Analytics
What Are LinkedIn Ads?
Why Choose Infometrix?
When it comes to LinkedIn Ads for B2B, you need more than just a marketing agency you need a strategic partner who understands the complexities of B2B decision-making.
Proven B2B Expertise
We specialize in LinkedIn advertising for B2B brands across industries like SaaS, consulting, IT, and manufacturing. Our team understands the B2B sales cycle from awareness to lead nurturing and designs campaigns that generate qualified leads, not just traffic.
ROI-Driven Strategy
Every campaign we run is built around one goal return on investment. From targeting parameters to ad design and bidding strategy, we focus on driving measurable business outcomes like lower cost per lead (CPL), higher engagement, and increased pipeline growth.
Transparent Metrics & Reporting
With Infometrix, you’ll always know how your campaigns are performing. We provide clear, actionable reports showing impressions, CTR, conversion rates, and lead quality — so you can see exactly where your marketing budget is going.
Types of LinkedIn Ads We Manage
At Infometrix Technologies, we manage every ad type strategically to align with your B2B advertising goals, whether that’s brand awareness, lead generation, or thought leadership.
Sponsored Content
These native ads appear directly in your audience’s LinkedIn feed, blending seamlessly with their professional updates. Ideal for promoting blogs, case studies, events, or gated offers, Sponsored Content helps increase engagement and brand visibility while driving high-quality traffic to your website.
Message Ads
Engage prospects directly in their inbox with personalized Message Ads (formerly InMail). These ads deliver your message straight to decision-makers, encouraging meaningful one-on-one conversations that move leads down the funnel faster.
InMail Ads
Our team designs InMail campaigns that feel authentic, timely, and value-driven — not spammy. Perfect for promoting webinars, demos, or consultations, they deliver targeted messages that spark responses and conversions.
Lead Gen Forms
Simplify the conversion process with LinkedIn Lead Gen Forms — pre-filled with users’ professional details. We create compelling offers and optimize form design to maximize submissions while ensuring high-quality, sales-ready leads.
Our Proven Approach
Our structured approach ensures every campaign is aligned with your sales goals and delivers measurable business impact.
Audience Segmentation
We start by defining your ideal customer profile (ICP) focusing on job titles, industries, company size, and professional interests. Using LinkedIn’s advanced filters, we build hyper-targeted audiences that ensure your ads reach the right decision-makers not just general users.
Campaign Setup
From choosing the right ad formats to setting bid strategies and conversion goals, we design every campaign to maximize ROI. Our team configures your LinkedIn Campaign Manager with precision — ensuring optimal delivery, visibility, and engagement from day one.
Content Creation
Our creative team develops scroll-stopping ad visuals and persuasive copy that speak directly to your audience’s needs. Whether it’s a thought-leadership post, lead magnet promotion, or webinar invite, we craft content that builds credibility and drives action.
A/B Testing & Experimentation
We don’t just launch and wait we test. Our team runs A/B tests across creatives, headlines, CTAs, and audience segments to identify what truly resonates with your prospects. This data-driven experimentation ensures your campaigns evolve and perform better with each iteration.
Lead Nurturing Integration
Generating leads is only the beginning. We integrate LinkedIn Ads with your CRM or marketing automation tools to seamlessly nurture prospects through personalized follow-ups and retargeting. This approach bridges the gap between ad clicks and actual conversions.
Reporting & Optimization
Transparency is key. We provide detailed performance reports covering impressions, click-through rates, cost per lead, and conversions so you always know how your campaigns are performing. Based on data insights, we refine targeting, test creatives, and optimize budgets to continually improve results.
Case Study: Reducing CPL by 45% for a SaaS Company
Challenges
- low lead generation
- unstructured LinkedIn Ads
- campaigns struggled with high costs
- low-quality leads
Approach
- We began by restructuring their entire LinkedIn ad strategy
- refined audience segmentation based on job titles, company size, and industry verticals
- we created engaging Sponsored Content and Lead Gen Forms tailored to each buyer persona
Results
- 45% reduction in cost per lead (CPL)
- 3x increase in lead quality
- 2.5x higher engagement rate
- Improved ROI with consistent pipeline growth
Tools We Use
At Infometrix Technologies, we rely on industry-leading tools to plan, manage, and optimize every LinkedIn Ads campaign with precision and transparency.
LinkedIn Campaign Manager
Our primary tool for managing all aspects of your campaigns — from audience targeting and ad creation to real-time performance tracking. We leverage advanced analytics and conversion tracking to ensure your LinkedIn Ads for B2B deliver measurable ROI.
HubSpot
We integrate your LinkedIn advertising campaigns with HubSpot CRM to seamlessly track leads, automate follow-ups, and measure the true impact on your sales pipeline. This ensures your marketing and sales teams stay aligned, improving overall lead quality and conversion rates.
Google Analytics
To gain a complete view of campaign performance beyond LinkedIn, we connect your ads with Google Analytics. This helps us analyze on-site user behavior, measure conversions, and attribute leads accurately enabling smarter decisions backed by real data.
FAQs
Let’s Build Your LinkedIn Lead Engine
Ready to connect with decision-makers and scale your B2B leads?